Renowned for its masterful interpretation of classic American menswear, BEAMS PLUS is a sub-label started in 1999 by Japan’s lifestyle retailer BEAMS.
BEAMS PLUS draws inspiration from America’s Golden Age, the mid-1940s to mid-60s, when the country came out of World War II as the victor and its economy was booming. Four main uniform categories were fostered in this era that are the basis of fashion thereafter: American traditional, workwear, sports and military.
BEAMS PLUS draws inspiration from America’s Golden Age, the mid-1940s to mid-60s, when the country came out of World War II as the victor and its economy was booming. Four main uniform categories were fostered in this era that are the basis of fashion thereafter: American traditional, workwear, sports and military.